Posted April 12, 2013, 4:40 pm
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ESPN sees ratings increase
ESPN’s live telecast of the first round of the Masters Tournament averaged 2,851,000 viewers with a 2.4 household coverage rating based on fast nationals, according to the Nielsen Company. Viewership grew seven percent from last year’s first round, which averaged 2,661,000 viewers, and the rating was an increase of three percent from a 2.3 last year. The rating peaked at a 2.7 from 5-5:30 p.m. ET.