Masters online shop open to ticket holders for first time ever; features new gnome and one wild food item

Article Photos

Photos description

A screenshot of the Taste of the Masters pack available for purchase online via the Masters Patron Shop.

While patrons can’t attend the 2020 Masters Tournament, they can still bring home a slice of it.

Augusta National Golf Club launched its e-commerce Masters Patron Shop last week, allowing Masters ticket holders, as well as Drive, Chip & Putt and Augusta National Women’s Amateur ticket holders, to purchase memorabilia with a few simple clicks.

Pam Johnson of Evans has attended the Masters about 25 times. She makes a point to buy a flag and hat every time, in addition to a special trinket that has gained popularity: the commemorative garden gnome.

“I was so afraid we wouldn’t get that gnome,” she said.

Gnomes often disappear from the shelves before the weekend. In years’ past, the gnome would emulate the image of a patron or golfer, but this year bears a striking resemblance to Santa Claus – something that will surely add to the popularity of an already-hot item that can double or triple in price on the secondary market.

The shop also allows fans to get their favorite menu items shipped to their door. “Taste of the Masters,” includes a pound of pimento cheese and egg salad, 1.5 pounds of bar-b-que, eight bags of potato chips, six chocolate chip cookies, six bags of pecan caramel popcorn, 25 Masters cups and serving paper with the tournament logo.

Bernie Thomas of Martinez has been a badge holder for more than 50 years and he made sure to grab his usual merchandise: shirt, drink glasses, etc. He and his wife, Kim, were excited for the food offering.

“Kim told her mom about it and we decided to buy that for her,” he said. “We’re scheduled to get it on Friday. I think it’s a great thing for people who’d like to be there but can’t. I see myself setting up Masters chairs on my living room floor, watching the tournament and eating Masters food.”

As for the functionality of the site, Johnson said her experience went off without a hitch.

“It was absolutely wonderful. It was user-friendly and smooth,” she said.” I was actually thinking there’d be problems with so many people online, but I didn’t see one glitch.”

The site will be up through Sunday, Nov. 15 and those with access may browse as much as they like, but are limited to two checkouts.

Patrons are able to place only two orders on an array of items, such as (but not limited to):